• Home / Marketing / Website Traffic and…
website traffic poster

Website Traffic and How to Rank Better

The most you will ever hear from the savvy online marketers is that you will need lots of website traffic for your business to thrive. This is not new on the online space, and understanding the essentials for your online business will kick start your journey to the top of the food chain. One needs to know how Google algorithms work, what is involved in website rankings, and the rules accrued to the entire website traffic party. By now, you are asking yourself how you will even learn about all these points. Don’t worry, let’s take a deep dive into the details.

Google Rankings

To deliver the most exceptional results, google, by the aid of google bots prompts a search through zillions of pages and generates an index. Algorithms inform this and analyzing the type of pages to crawl, when to crawl them, for what period and their exactness in volume (count). This is purely based on the importance of your website (business) concerning its relevance on what keywords people are searching. Then, the amount of traffic (number of visitors) on your website comes in to play.

Is Website Traffic That Important?

One might think that the number of website visitors on your website is purely decorative and only influence its popularity and impression. Well, that’s true, and it is a nice thing. However, the primary facts are that the number of visitors on your website equals increased opportunities for exposure to your brand. Further, your products and services present an opportunity for your business to build a relationship with your website visitors, and analyze their needs, and potentially converting qualified leads to your customers by solving their problems. It is not always about the money, but the consistent flow of website traffic will generate brand expansion, service enhancement through research and innovation. So, the answer is yes, website traffic is the back born of your business growth!

Furthermore, sourcing for quality visitors is paramount as not all traffic is healthy for your business. So, when you consistently increase your website traffic along the quality lines, the better for your business since you will stand a higher chance of converting those visitors to loyal customers in the long run. Also,  Your website traffic rankings increase while consistently increasing your Alexa rankings, a right way of building trust in your brand.

How Do I Drive More Traffic to My Website?

Well, that’s a million-dollar question everyone is curious to hear the answer. Now that you understand the essence of quality traffic on your website let’s get you the sources of quality traffic. There are numerous ways of getting to a destination, and just like simple arithmetic combinations suggest; 5+5=10, one would look it in another way 8+2=10, or even 4+6=10. The most significant thing is getting to the destination through the most efficient ways possible. Well, these variables depend on your business needs since different businesses have different mechanisms.

#1 Publishing Content

Publishing quality content on your business website is one way of driving traffic to your site. This methodology is consistently used nearly by all businesses on the web. However, it calls in for some level of expertise and research for relevant keywords that will rank better for your line of business. This is one of the safest ways to get quality traffic, but the traffic may only be as much as the number of keywords ranked by google. As per se, it is only suitable for your business long term ambitions. It may take time for the keywords in the content to be indexed by google, but that does not mean that they won’t yield much.

#2 Content Distribution

First and foremost, it is good to understand the terms of engagement clearly. Content distribution for website traffic purposes means engaging third party channels to outreach to potential customers through the distribution of your content. This is purely based on the consumers’ needs; the level of engagement and it could be dearly costly. It works well through social media outreaches’, advertisements and might be a good source of traffic. However, it might only work well in the long term.

#3 Bought Traffic

This is one of the most sought and conventional ways of increasing website traffic fast without much of a hustle. It involves engaging marketing farms and agencies to drive targeted traffic to your website. The best thing about the method, it has a fast turnaround, and since the agencies are on a large-scale distribution, their charges tend to be lower than a cup of coffee. A perfect fit for new businesses. Click here to visit an agent.  Additionally, all the traffic sent to your website is safe and healthy and can be tracked through the website traffic tracker and mostly google analytics.

Conclusively, no matter which method you choose to boost your website traffic, you should also learn the best online practices to keep your audience in check. Such can only be achieved through quality services and continuously updating your website to match the current trends in the business world.

 

 

 

 

 

 

Write a Comment

Your email address will not be published. Required fields are marked *